UX Insights

The Scientific Foundation of User Experience (UX) The scientific foundation of User Experience is built upon decades of scientific research in engineering psychology and human-computer interaction. The story of UX begins early during World War 2. Army Air Force pilots were crashing airplanes for no discernible reason. There were no mechanical problems, no bad weather,…

A Great Customer Experience Begins with a Great UX While related and often used interchangeably, User Experience (UX) and Customer Experience (CX) are two different things. Understanding the difference is critical because 86% of buyers are willing to pay more for a better experience. And a strong UX is often the foundation of a strong CX. A perfect…

Bridging the Gap A UX Architect can help you bridge the gap between your business goals and your customers’ needs. Let’s face it, customers care about your business only if it helps them meet their own needs. The same is true for people you are trying to attract as future customers. To see how a…

In today’s market, business leaders face a frustrating paradox: you need to move faster than your competitors, but the cost of a “wrong” design decision has never been higher. At fracomUX we meet this challenge by bridging the gap between rapid innovation and ironclad data. By leveraging today’s AI-assisted tools, we transform the traditional design…

Some years ago, I was consulting with a major insurance carrier in the Northeast US who, prior to my arrival, had spent an entire year developing their user requirements and documenting them in a massive use case catalog. They handed the use cases to me and asked me and my team to start designing the…

User Research is the Foundation of a Great Design User Research replaces assumptions with evidence. Without good evidence, we’re just guessing what users want or need. Too often that leads to expensive rework or to websites and mobile apps nobody uses.  A Hard Lesson Early in my career as a UX architect, my client refused…