The Scientific Foundation of User Experience (UX) The scientific foundation of User Experience is built upon decades of scientific research in engineering psychology and human-computer…
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Why Great UX is Essential for a Great Customer Experience
A Great Customer Experience Begins with a Great UX While related and often used interchangeably, User Experience (UX) and Customer Experience (CX) are two different things. Understanding the…
Continue Reading....Why Your Business Needs a UX Architect
Bridging the Gap A UX Architect can help you bridge the gap between your business goals and your customers’ needs. Let’s face it, customers care…
Continue Reading....Velocity Meets Validity: How We Use AI to Accelerate Data-Driven Design
In today’s market, business leaders face a frustrating paradox: you need to move faster than your competitors, but the cost of a “wrong” design decision…
Continue Reading....Integrating UX Design into Agile Development
Some years ago, I was consulting with a major insurance carrier in the Northeast US who, prior to my arrival, had spent an entire year…
Continue Reading....Why User Research Should Be Your First Step
User Research is the Foundation of a Great Design User Research replaces assumptions with evidence. Without good evidence, we’re just guessing what users want or…
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