What is a Contextual Inquiry? A Contextual Inquiry is a user research method in which a UX consultant observes users of a digital channel in…
Continue Reading....Author: Martin Fracker
Retainers
What is a Retainer? A UX Retainer is a flexible ongoing partnership between you and Fracom UX. You pay a monthly fee for dedicated access to…
Continue Reading....Strategic Redesign
What is Strategic Redesign? A UX strategic redesign project is an iterative process that focuses on aligning user needs with business goals. A typical strategic redesign…
Continue Reading....UX Audit
What is a UX Audit? It is a fast paced review of your own digital channel (website, mobile app, or kiosk) to identify design inconsistencies,…
Continue Reading....Lean User Experience Design
What is Lean UX Design? Our Lean UX Design service package follows a “Think, Make, Check” model. We aim to deliver the Minimum Viable Product (MVP)…
Continue Reading....The Science Behind Effective UX Design
The Scientific Foundation of User Experience (UX) The scientific foundation of User Experience is built upon decades of scientific research in engineering psychology and human-computer…
Continue Reading....Why Great UX is Essential for a Great Customer Experience
A Great Customer Experience Begins with a Great UX While related and often used interchangeably, User Experience (UX) and Customer Experience (CX) are two different things. Understanding the…
Continue Reading....Why Your Business Needs a UX Architect
Bridging the Gap A UX Architect can help you bridge the gap between your business goals and your customers’ needs. Let’s face it, customers care…
Continue Reading....Velocity Meets Validity: How We Use AI to Accelerate Data-Driven Design
In today’s market, business leaders face a frustrating paradox: you need to move faster than your competitors, but the cost of a “wrong” design decision…
Continue Reading....Integrating UX Design into Agile Development
Some years ago, I was consulting with a major insurance carrier in the Northeast US who, prior to my arrival, had spent an entire year…
Continue Reading....