Boost Revenue with Better User Experiences

Boost Revenue with Better User Experiences

Better User Experiences Lead to More Revenue

In today’s competitive business landscape, a poor user experience (UX) will drive potential customers to your competitors. Every friction point is an opportunity lost. Every confusing flow is a customer who will switch to another business with a better user experience.

User experience is the key difference between you and your competitors.  Users expect your website or mobile app to be as intuitive and delightful as their favorite website or app. The evidence that you can increase revenue with better user experiences is clear.

415% average Return on Investment according to Forrester.

32% increased revenue according to McKinsey.

200% to 400% increased Conversion Rates, also according to Forrester.

51% increased customer retention, according to Forrester.

25% to 90% increased Lifetime Value. A 5% increase in customer retention translates into a 25% or higher increase in profits according to Harvard Business Review.

74% of customers are willing to pay more for a better experience according to Treasure Data.

Why Choose fracomUX

We are passionate about helping clients deliver better user experiences to their customers. Our flexible, data-driven approach has been honed over years of cross-industry experience with dozens of clients.

Cross-Industry Skill

Primarily Financial Services (49%), Retail (16%), Manufacturing (9%), Entertainment (7%), and Others (20%)

Data-Driven Design

AI-assisted with every design decision backed by user research, analytics, and industry best practices.

Flexible Engagements

Businesses can opt for short and long-term retainers. These offer multiple ways to access senior UX leadership without the overhead of full-time hires.

Proven Track Record

Successfully helped 45 businesses across 56 engagements improve the user experience of both internal and customer-facing applications.

Insightful Marketing Personas

Dr Fracker analyzed data we had collected on thousands of our customers and identified personas representing our major customer segments.  Our marketing team is now using those personas to tailor their campaigns.

Client Executive / Regional Energy Utility

Excellent User Research

Dr Fracker and his team led an innovative series of workshops with our sales agents to determine their needs and requirements for a new workstation. The results were superb and exactly what we needed.

Marketing Executive / Leading Investment Firm

Thank You for the Training!

I want to thank Dr Fracker for training our Marketing team how to personalize digital communications to boost customer engagement and loyalty.

Director of Marketing / Canadian Online Bank

A Fast Turnaround!

Dr Fracker designed and built a functioning UX prototype from scratch for our executive review in just two weeks. We thought it might be impossible but he did it!

A Fast UX Diagnosis

Dr Fracker evaluated our application User Interface and identified the critical design flaw during the first day of his engagement.

Project Executive / Major Insurance Company

Usability Testing Breakthrough

Dr Fracker’s work on the probabilistic distribution of usability metrics is the first real breakthrough we’ve had in usability testing in years.

Conference Chair / International HCI Org

An Amazing Training Workshop

We hired Dr Fracker to show us how to improve our online marketing and make it more relevant to our customers’ needs.  He led an amazing training workshop and now we want him to come back to offer more training services.

Chief Information Officer / Latin American Bank

It Worked Beautifully!

Dr Fracker worked with our development team to deliver User Interface designs beyond our expectations. All our developers had to do was insert their server code and it worked beautifully.

Project Exectuive / Truck Mfg Company

Exactly What We Needed!

Dr Fracker’s evaluation of our Global Campus website and his recommendations for redesign are exactly what we were looking for!

Global Campus Executive / Leading IT Company

We Love the New Design!

Our customer service agents love the new dual-monitor workstation designed by Dr Fracker.  We would never have come up with this design on our own!

How We Fuel Growth by Building Great User Experiences

Our Systematic Approach to Boost Revenue with Better User Experiences

1

Discovery & Research

Deep dive into your users, business goals, and competitive landscape. We analyze data, conduct user research, and find key opportunities.

2

Strategy & Planning

Create a comprehensive UX strategy aligned with your business objectives. Define success metrics and rank improvements.

3

Design & Prototype

Develop user flows, wireframes, and high-fidelity prototypes. Test concepts with real users to confirm design decisions.

4

Implementation Support

Work closely with your development team to confirm pixel-perfect implementation and design integrity.

5

Measure & Improve

Track key metrics post-launch and continuously adjust based on user feedback and behavioral data.

Upgrade Your Team

Grow your Business by Upgrading Your UX Team

UX Training

You may want someone to train your team to create better user experiences without outside help. If so, we can help with that!

UX Staff Augmentation

Add a UX professional to your team to fill a temporary skill or capacity gap. It’s your team and your project. We will be there to help you succeed.

UX Retainer

Do you need occasional but guaranteed access to UX skill? Do you seek long-term stability with predictable budgeting? If so, our retainers can help.

Past Clients

Dr Fracker has helped dozens of clients maximize gains by putting users first. Some of them are shown below.

Dr Fracker has helped dozens of clients increase revenue with better user experiences.

More details are available in our About section.